Good Vibes Beauty Studio

This was a relaunch project for a client who wanted to elevate their branding. The goal was to remain welcoming but differentiate themselves from their local competitors in the Salem-Keizer area. Assesing their competitors, I noticed there was a pattern of a more whimsical visual identity. To set Good Vibes apart, I created a type-based logo that combines structure and elegant simplicity. Make sure to check out their website in the near future which is something I also created.